As the world is becoming more dependent on social media, your education or performance at work are no longer the only elements to success. Whether you are a student, an entrepreneur, or an employee, developing a digital personal brand has become more important than ever.

Crafting a great digital presence does not happen overnight. So, when it comes to creating yours, what should you keep in mind? In this article, Alexandra Birsan, Employer Branding, Marketing, and Communications expert highlights 5 simple tips for building a personal brand on social media and advancing your career.

Keep in mind: LinkedIn is the most suitable social media platform to find career opportunities and grow your professional network.

personal branding

But first: What is a Personal Brand?

Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining the reputation and differentiator of an individual. Personal branding defines success as a form of self-packaging. The term is thought to have originated from an article written by Tom Peters in 1997. In Be Your Own Brand, first published in 1999, marketers David McNally and Karl Speak wrote: “Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.”​ A personal brand on social media is also how you represent yourself and the way you are perceived by your audience.

Take a look at 5 simple tips you can start implementing right away.

Be Visible

To stand out from your competition, frequently update your status with projects you are working on, events you are attending, and the added value you bring. What you do makes up your brand, not just who you are. Make sure your social media presence remains consistent.

Get Good at Storytelling

To rise above the noise, you need to be original. Personal brand means having a personal touch in your communication. Tell a story – people connect with real-life emotions. Try to avoid cliches and most importantly, be yourself.

Network is Key

The more connections you make, the easier it is to successfully navigate your career. Expand your professional network by connecting with colleagues and thought leaders in your industry.

Be Authentic

Your digital presence should reflect who you are as a person. Being authentic will win the hearts and minds of your audience.

Use the Right Keywords

When building your social media profiles, it is beneficial to use relevant terminology and keywords in your bio, such as your job title, the solutions you provide, etc. When recruiters search for professionals, your profile will be more likely to appear.

Looking for more career tips and guidance?  Check out more articles with helpful tips here.

If you consider joining our team, explore career opportunities at Majorel around the world here.

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